If the design is only for design's sake, chances are you'll distract users from your products and services by hindering performance and usability as elaborate graphics and plug-ins take time to load, actually driving users away.

Your needs are very different if you're Giorgio Armani than if you are a B2B procurement site for the chemical industry. In some cases visual extravagance is essential to maintaining a company's brand image. In others such extravagance would be merely annoying at best.

If flashing graphics and pop-up windows aren't functional elements--that is, elements that add value and ultimately result in revenue in some way-- then it is better to keep things simple.

Your site's design must also help users browse your site and take it in. One way to achieve this goal is by carefully organizing a "design hierarchy" or "drill down" for your site, breaking down each page into concise sections and arranging them in order of importance, so that users can find what they want more easily. Consistent nomenclature and iconography are equally as important.

We at ARC SOLUTIONS will give your company a web site that helps increase your revenues and please your audience.

Please view our portfolio to see examples of clients who have entrusted ARC SOLUTIONS to help them build their Internet presence.